Patagonia: The Restaurant
University Project | Hospitality/F&B
Unit 34-37, Lion's Yard, Cambridge, CB2 3NA
A restaurant for Patagonia, an outdoor clothing and equipment retailer, focused on their sustainable values.
Project Information
The brief asked to produce an interior in a sector that the brand Patagonia do not usually operate in. The chosen interior must have fulfilled all requirements for its new purpose, and show the brand identity of the company throughout. All whilst concentrating on the customer experience and Patagonia’s values.
Brand Identity Research
Current Patagonia stores often use iron or steel accents, dark/warm toned timbers, earthy colours, natural stone, tan leathers and recycled materials.
“We need to find a way to put more money into fighting the crisis while keeping the company’s values intact” – Yvon Chouinard.
After extensive research, it is conclusive that Patagonia are interested in helping people and the planet every way they can, whilst still profiting enough to hold the business up.
Plans
The restaurant occupies the majority of the first and second floors, but there's also an events room separated by metal mesh curtains that can be easily drawn along tracks to modify the room's privacy This addition allows the company to host events and discussions focused on environmental topics, aligning with their ongoing practices to support the environment.
Greeting & Bar Area
An early concept sketch of the faux, resin-art river. River surrounds the bar with a small bridge to ‘journey into’ Patagonia’s story, their values and the restaurant. A natural stone host station and bar with raw edges link back to nature. The timber clad bar back extends up into the 2nd storey keeping the design cohesive between floors.
Mountainous Silhouette Dividers
Early sketch ideas which developed into floor-to-ceiling booth dividers with laser-cut, curved edges. Inspired by the mountainous silhouettes of Patagonia’s logo, layered maple stained plywood sheets act as decorative barriers for the booth tables.
Metal Mesh Curtains
Inspired by Patagonia’s recycled fishing net initiative, I considered using fishing nets as room dividers, then developing it further into metal mesh for a sleeker finish. Mesh dividers are used throughout the restaurant for booths and sectioning off staff areas. As well as a separated events room used to host environmental talks and events to involve all in the talk about climate change
Tent-Like Booths
Mimicking outdoor gear that Patagonia sells, these booths provide noise reduction and a more intimate, private experience for guests.
Materials Palette
Warm toned timber and tan faux leather is balanced by the cool hues of stone, complementing the contrast of copper metal mesh.
Patagonia's original logo
Patagonia's original logo
Logo & Mock-Up Menus
Using the original logo as a basis, the restaurant's new logo shows an outdoor dining scene to visually explain what the restaurant has to offer. The menus reflect Patagonia's sustainable values by sharing their ethical mission and how the restaurant benefits the environment and local community.
Sustainable Design
Keeping with Patagonia’s sustainable values, the restaurant has a rainwater collection system to flush toilets, skylights to reduce electricity use, and solar panels to use renewable energy instead of fossil fuels, all of which help reduce carbon emissions and don't endanger the planet.
